Senior Director of Demand Generation

Job Title: Senior Director of Demand Generation
Location: Denver, CO or U.S. (Remote)

About FusionAuth

FusionAuth is a fast-growing startup and leading provider of customer identity and access management (CIAM) software headquartered in Denver, Colorado. Our mission is to make authentication and authorization simple and secure for every developer.  Our product helps businesses securely manage customer identities and access, ensuring a seamless and safe user experience for some of the largest brands in the world. We are committed to delivering exceptional value and satisfaction to our clients through top-notch service and support.  With a great team and strong investors, we are expanding our team to help accelerate our growth and take FusionAuth to the next level.

Job Summary

FusionAuth is looking for a Senior Director of Demand Generation to build and scale our high-performing, predictable demand engine that drives meaningful revenue growth. The ideal candidate will be a self-starter, fast worker and excited about growing a company from the ground up. The role will report to the Chief Marketing Officer. We are open to full-time US-based candidates to work as a dedicated full-time employee. Most of our staff reside in the Mountain or Pacific time zone, but we are open to any US location.

The Senior Director of Demand Generation will own our global pipeline strategy—planning, execution, optimization, and reporting—across all major channels, including all facets of demand generation, campaign management, ABM, and revenue operations collaboration. This growing company needs a full-time, roll-up-your-sleeves pro with a diverse background scaling an organization through multiple stages (i.e. seven-figure, eight-figure, and nine-figure revenue). We are growing rapidly and you will have a direct hand in creating and improving marketing and demand generation operations.

Responsibilities

• Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels
• Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math
• Lead, mentor, and grow a high-performing demand generation team
• Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more
• Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
• Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
• Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
• Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
• Partner with our content and product marketing team to promote and leverage key content assets through an integrated campaign strategy
• Build and operationalize an Account-Based marketing strategy for high-value target accounts
• Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team
• Leverage emerging tools, like AI, for team efficiency, productivity, and innovation
• Develop key dashboards and KPIs, regularly present insights to GTM leadership, and provide clear recommendations for leadership

Qualifications
Required

• 7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus
• Experience marketing to technical buyers
• Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred
• Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM
• Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting
• Hands-on experience with marketing automation platforms and CRM
• Proven track record of owning a pipeline and revenue number
• Excellent communication and writing skills
• Collaborative team player who is excited to be part of a growing team

Preferred

• Experience in the developer tools, identity and access management (IAM), or authentication software space
• Track record of successfully scaling demand generation teams from 2-3 to 10+ members
• Direct experience managing 7-figure annual marketing budgets with demonstrated ROI optimization
• Proficiency with modern marketing tech stacks

*Pursuant to various state laws, we must display the pay range for this job. Since we are willing to hire within a broad spectrum of qualifications, this range is broad. The expected base salary may be adjusted based on individual qualifications, role, level and location.

Benefits

For full-time team members, we offer:

• Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
  • Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
• Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
• Voluntary life insurance options to provide additional financial protection for you and your loved ones
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
• 401(k) plan with company match to help you save for retirement
• Generous paid time off (PTO) plus paid company holidays to support work-life balance
• Employee Assistance Program (EAP) offering confidential counseling and support services
• Professional growth and development opportunities to boost your career journey
• Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results

Important Details

• Application Submission: We value authentic, thoughtful responses. Copy/pasted or AI-generated answers to application questions that don’t reflect your own experience may disqualify your application.
• Onsite Interview: Please be aware that participating in an onsite, in-person interview is a required step in the FusionAuth hiring process prior to employment. This visit allows both FusionAuth and the candidate to get to know each other better and confirm a strong mutual fit and alignment with our team and work environment. Candidates are encouraged to plan accordingly, and FusionAuth supports this process by reimbursing reasonable travel and lodging expenses associated with onsite interviews.
• Work Authorization: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.

If you are passionate about technology that solves real-world customer problems, and want to join a company that is moving the industry forward, FusionAuth is a perfect fit for you!

Equal Employment Opportunity
FusionAuth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
E-Verify | Right to Work

Recruiters
FusionAuth does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed agreement, we reserve the right to pursue and hire candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of FusionAuth.